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What is PPC and how does it help you grow your account?
PPC stands for pay-per-click. It is a type of advertising strategy where advertisers pay for each click, which leads customers to their landing page. Typically, PPC marketing is associated with SEM such as Google Ads and Bing Ads.
Our exclusive PPC management services can help you achieve your goals. We deliver a custom PPC campaign to help you raise both conversions and revenue for your company. Instead of competing with other businesses, we work on adding ad placement on search engines for exposure. Therefore, our goal is to create leads so that the public can become familiar with your brand.
You can invest in highly targeted ads through Google and different social media platforms such as Facebook and Twitter through purchasing different keywords in order for your ad to pop up upon the organic results.
However, when a user clicks onto your website from the ad, you are evidently charged for the advertisement.
Throughout an effective campaign, your charges will correspondingly increase since you are receiving more visits to your website. These visitors can be directed to a page with a call-to-action that stimulates them to work with you.
We spend most of our PPC management time to PPC keyword research. Our research focuses on adding new keywords, setting new negatives, or experimenting with new match types every week. Over time, your account will get stronger and more relevant because of it.